BIA and AFTA Forge Partnership to Strengthen Boating and Fishing Sectors

BIA CEO Andrew Fielding described the agreement as momentous, recognizing the importance of boat-based fishing in Australia. He noted that while the two organizations have worked together informally in recent years, particularly in advocacy to government, this formal agreement allows them to elevate their collaboration for the benefit of their members and the public.

AFTA President Michael Starkey highlighted the significant opportunities for closer cooperation in various areas, including research, data, and events. He emphasized the potential to collaborate on boat and fishing shows across Australia and to explore opportunities for future joint events.

The agreement encompasses collaboration in several key areas:

• Data sharing and research initiatives
• Joint communications, marketing, and advertising efforts
• Co-hosting events and exploring new event opportunities
• Enhancing business systems and revenue streams
• Strengthening advocacy efforts for boat-based fishing

Collectively, BIA and AFTA represent a substantial contribution to the Australian economy, with a combined annual industry turnover of $21 billion and support for 135,000 jobs. The BIA serves as the peak industry body representing interests across the boating sector, including designers, manufacturers, importers, brokers, insurers, retailers, charters, yacht and boat clubs, marinas, and more. AFTA represents wholesalers, importers, manufacturers, and retailers of fishing goods and services, as well as those involved in recreational fishing media.

Given that more than 85% of Australians live within 50 kilometers of the coast, it's unsurprising that nearly one in five households owns a boat or watercraft, and approximately 5 million people engage in boating each year. Additionally, 4.2 million Australians participate in recreational fishing from shore or boat. This partnership between BIA and AFTA aims to enhance the experiences of these enthusiasts by fostering a more integrated and supportive industry environment.

For more information, visit the BIA website at bia.org.au.